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Keiichi Tsuchiya


Designing an experience

Project Description

My challenge for this project was to create an exhibition experience around an influential individual that has contributed to society.


Exhibition Design 

Image Renderings

Year Created


Adobe Illustrator

Adobe Photoshop

Fusion 360


"What is POWER without CONTROL?"

Those were the words from Keiichi Tsuchiya, a Japanese street turned professional racer. He is know as the Drift

King as he was the one to popularize drifting in professional racing. He is also the owner of the infamous Toyota AE86 Sprinter Trueno which in today's car scene is a legendary vehicles. As a car enthusiast, I wanted to use this project to

not only showcase my passion for street cars, but to also tell

a story about a man who is dedicated to his craft. 

Designing The Story

This hypothetical exhibition, "The King's Machine," will take visitors through the journey of a man who dedicated his entire life to perfecting his craft using his beloved vehicle. 

The story of the exhibition is split into three parts respective to their location — Dedication, Fame, and Legacy.

The project asked for the exhibition to be located in the Art Courtyard and Building at San Jose State University.

Exploring possibilities

In the beginning of my exploration, I wanted to explore ways to capture the movement of the tail lights of a moving vehicle.


Located in the courtyard and the entrance, this section is dedicated to show Tsuchiya's dedication when it comes to honing his racing skills. The red streak-like structures mimic

the movement of his car's tail lights, showing the amount of

time he spent practicing with his Trueno AE86. The structures will also serve as interactive displays that visitors could touch

to disrupt the flow of the streaks.