My challenge for this project was to create a brand for a series of packaging using environmentally conscious materials.
Did you know that most chewing gum are made of plastic?
Gum is the second most common form of litter in the world.
While chewing gum is a daily habit for some, it can be a terrible pollutant for the environment, creating 100,000 tones of plastic waste every year. As someone who loves nature, I want to create a product line that not only is sustainable and safe for the environment, but is fun and inviting to look at.
Colors and Visuals
The visual style of the packaging consists of playful and
bright colors to emphasize on the feeling of fun. Along with the colors, hand drawn illustrations of things associated with chewing gum, mint, and gummies will help emphasize the feeling of youthfulness.
Bringing Smiles To Everyone
NICE’s main logo takes inspiration from the shape of the mouth when smiling, aiming to create a fun and inviting feeling for the consumers. The logo also uses bold yet organic typography paired with playful colors to further emphasize the feeling of fun and liveliness.
Every 10% of recycled glass used in production results in
an approximate 5% reduction
in carbon emissions and energy savings of about 3%!
Recycling aluminum can save 95%
of the energy required to make the same amount of its virgin source!
Mining for sand negatively affects the coastline and ocean wildlife along with the vast amount of energy consumed by its production. Furthermore, recycling rate is only 31.3 percent (2018) while a majority ended up in landfill. At NICE, all of
our products does not contain any harmful preservatives. As a result, we need a safe material that can keep our product fresh. Which is why glass is the perfect material for our packaging!
One of the biggest issues of aluminum is the amount of
energy it takes to mine and process aluminum, along with
water contamination, erosion, and damages to natural habitats.
Fortunately, aluminum is highly recyclable! Which is why as
a brand that strives to protect the environment, most NICE’s products will be packaged in recycled aluminum casing to reduce waste and the need to produce more aluminum.