Creating a NICE experience
The NICE brand is a brand that is committed to promoting and providing natural and biodegradable products and packaging for both the users and the environment.
The visual style of the packaging consists of playful and bright colors to emphasize the feeling of fun. Along with the colors, hand-drawn illustrations of things associated with chewing gum, mint, and gummies will help emphasize the feeling of youthfulness.
NICE’s main logo takes inspiration from the shape of the mouth when smiling. The brand's goal is to provide a better and safer product for the user and environment, which gives the logo a positive meaning. As development went on, multiple outlandish and playful forms were explored.
Planning and Development
Since the brand focus on the important of protecting the environment, most of the packaging will focus on reusability. The gum container will be made of mostly aluminum to promote its reusability. NICE will also offer a subscription system that will send users refill packages for their containers.